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This 5-day intensive masterclass is designed to equip participants with the skills, tools, and strategies needed to excel as IT product managers. Through a combination of lectures, hands-on exercises, case studies, and collaborative discussions, participants will gain a comprehensive understanding of product management principles and practices, enabling them to drive product success in the tech industry.
Course Overview
Product management is a critical function in the IT industry, with 87% of high-performing companies attributing their success to strong product management practices (Product Management Institute, 2023). This masterclass covers the entire product lifecycle—from ideation and development to launch, growth, and retirement—focusing on customer-centricity, data-driven decision-making, and cross-functional collaboration.
Participants will learn how to:
- Define and prioritize product requirements.
- Conduct market research and customer analysis.
- Develop product maps and financial plans.
- Drive product demand through effective marketing strategies.
- Lead agile teams and manage operational sprints.
Key Facts to Take the Course:
- High Demand for Product Managers: The demand for skilled product managers is growing at 10% annually, with an average salary of $120,000+ (Glassdoor, 2023).
- Proven Impact: Companies with strong product management practices are 2.5 times more likely to outperform competitors in revenue growth and market share (McKinsey, 2022).
- Hands-On Learning: This course includes real-world case studies, interactive exercises, and tools used by top tech companies like Google, Amazon, and Microsoft.
Course Objectives:
By the end of this masterclass, participants will be able to:
- Define and prioritize product requirements using industry-standard frameworks.
- Identify target customers, build user personas, and map customer journeys.
- Develop a product positioning strategy to differentiate in competitive markets.
- Create data-driven financial plans and pricing strategies.
- Produce a Product Requirements Document (PRD) and a strategic product roadmap.
- Lead cross-functional teams using agile methodologies.
- Drive product demand through inbound and outbound marketing strategies.
Key Benefits:
- Gain practical skills and tools to manage IT products effectively.
- Learn from industry experts with decades of experience in product management.
- Access real-world case studies from top tech companies.
- Build a professional network with peers and instructors.
- Receive a certificate of completion to enhance your resume and LinkedIn profile.
Target Audience
- Aspiring product managers looking to break into the field.
- Current product managers seeking to enhance their skills and advance their careers.
- Tech professionals (developers, designers, marketers) transitioning into product management roles.
- Entrepreneurs and startup founders aim to build and scale successful products.
- Business leaders and stakeholders involved in product decision making.
Certification
After completion the course you will receive a certificate of completion to enhance your resume and LinkedIn profile.
This intensive 5-day masterclass is designed to provide a comprehensive, hands-on learning experience for aspiring and current IT product managers. Each day focuses on a critical aspect of product management, combining theoretical knowledge with practical exercises, case studies, and real-world applications. By the end of the program, participants will have a solid understanding of the product lifecycle, from ideation to retirement, and the tools needed to succeed in this dynamic field.
Day 1: Foundations of IT Product Management
- Course Introduction and Objectives
- The Role of a Product Manager: Key responsibilities and skills.
- Product Lifecycle Overview: From ideation to retirement.
- Market Research and Customer Discovery
- Understanding Customer Needs
- Define Value Proposition
- Competitor Analysis & Market Positioning
- Customer Segmentation & Persona Development
- Building user personas and customer journey maps.
- Case Study
Day 2: Product Strategy and Roadmap
- Develop Business Model Canvas
- Creating a Product Roadmap
- Short-term vs. long-term planning.
- Financial Planning and Pricing Strategies
- Cost-benefit analysis, pricing models, and ROI calculation.
Day 3: Product Requirements Analysis & Design
- Requirement Elicitation and backlog development
- Frameworks for Prioritization: MoSCoW, RICE, and Kano Model.
- Aligning Product Goals with Business Objectives
- OKRs (Objectives and Key Results).
- Prototype design Tools like Jira, draw.io, balsamiq!
- Hands-On Exercise: Create a PRD for a sample product.
Day 4: Agile Product Development and Team Management
- Introduction to Agile Methodologies: Scrum and Kanban.
- User Stories & Acceptance Criteria – Writing effective user stories
- Running Operational Sprints
- Planning, execution, and retrospectives.
- Leading Cross-Functional Teams
- Communication, collaboration, and conflict resolution.
- Hands-On Exercise: Simulate an agile sprint for a product feature.
Day 5: Product launch and Growth Measurement
- Product Launch Strategies – Soft launch, beta testing, and public launch
- Product marketing strategy
- Growth Hacking Techniques – Viral loops, referral programs, and network effects
- KPIs for product success (e.g., CAC, LTV, NPS).
- Final Project: Present a comprehensive product plan, including PRD, roadmap, and marketing strategy.
- Certification and Closing Remarks